Live sports are the backbone of some of these services because amid the cord-cutting and changing consumer behavior trends, people are willing to pay to see their teams.

All in the hope of one day turning a profit. The start-up costs for streaming technology and content creation and acquisition, plus marketing, can run into the billions – stacking up losses even as millions of consumers sign up. We’ve seen plenty of headlines over the past couple of years about major media and tech companies spending gargantuan sums to launch direct-to-consumer (DTC, the industry lingo for streaming) services. So does whether Fox buys up a rival to get into streaming, evolves Tubi into a paid service, or itself gets bought in a widely predicted wave of consolidation across the TV and streaming industries. Whether that proves to be the correct decision in a rapidly changing industry remains to be seen.

Already late to the party, Fox doesn’t want to hemorrhage cash in a crowded space that’s still in its infancy.

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