“Our increasing traffic and exposure reflects the increasing public awareness and growing concern that personal data is not being treated properly online, and our fundamental right to privacy is not being properly respected by many companies… Put simply, people have had enough, and are now doing something about it.”ĭuckDuckGo conducted a study in 2017 revealing that 24% of adults in the U.S. consider privacy as crucial for their next device purchase. Why Should I Consider DuckDuck Over Google? And the majority also said that they’d use a new search engine if it didn’t collect their personal information. Google sells advertisements via its search engine on over 2.2 million websites and over 1 million applications. Whenever you visit one of these websites or apps, Google stores your information and uses it to target ads at you. The Princeton WebTAP privacy project found that Google’s trackers are installed on 75% of the top million internet websites. This makes it seem like Google really isn’t just a search company. They’re more like an advertising company.ĭuckDuckGo aggressively emphasizes privacy.

They don’t store a single byte of your history, and it keeps you from being tracked online.

This is why so many are making the switch from Google to DuckDuckGo. With increasingly invasive advertising, devastating data breaches, and privacy regulations increasing, DuckDuckGo expects those looking for a private search engine will increase.

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